Branding
Advertising
Packaging
Craft
Graphic Design
Digital
TS/D Agency — ex. Tough Slate Design. The Best Branding Agency in Ukraine in 2014—2018
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Projects by Tags:
Corporate Identity — 18
Graphic Design — 54
Packaging — 24
TYPE OF WORK:
Advertising — 64
Web Design — 23
Craft & Illustration — 102
Multi Page Issues — 16
Motion Graphics — 12
Product Design — 2
Digital & New Media — 4
Photography — 27
TYPE OF CLIENT:
Foods & Drinks — 43
Real Estate — 18
Fashion & Beauty — 54
Agro & Technology — 12
Information Tech — 16
Banking & Finance — 9
Education — 1
Entertainment — 24
Arts & Culture — 21
Publishing — 1
Awarded — 83
Published — 37
New Folder Shop
Creative Identity for Ukrainian
Design & Advertising Festival
Project Dates:
Apr, 2017 → Aug, 2017
Ukrainian Creative Week
Advertising, CGI, Strategy
Creative identity for Ukrainian
Design & Advertising Festival
Ukrainian Creative Week
Advertising, CGI, Strategy
There was a need to build an identity as solid as concrete to convey the brand character and underline Brand's heritage built over decades.
At the moment, concrete is not just the trend — it is needed as never before, and the need only grows. The reputation of the brand is confirmed by statistics: millions of shipped cubic meters of concrete, as well as the fact that every second object uses Concrete by Kovalska.

There was a great demand for the outstanding identity, not the logo only, like it was before the re-branding. The more the simple, the better — it was easy to stick to constructive design direction and use it to build easily recognizable graphic instruments. Despite the simplicity of the logo's geometric shapes soon you'll make sure how efficient it can be in constructing a bold and memorable identity.
There was a need to build an identity as solid as concrete to convey the brand character and underline Brand's heritage built over decades.
At the moment, concrete is not just the trend — it is needed as never before, and the need only grows. The reputation of the brand is confirmed by statistics: millions of shipped cubic meters of concrete, as well as the fact that every second object uses Concrete by Kovalska.

There was a great demand for the outstanding identity, not the logo only, like it was before the re-branding. The more the simple, the better — it was easy to stick to constructive design direction and use it to build easily recognizable graphic instruments. Despite the simplicity of the logo's geometric shapes soon you'll make sure how efficient it can be in constructing a bold and memorable identity.
There was a need to build an identity as solid as concrete to convey the brand character and underline Brand's heritage built over decades.
At the moment, concrete is not just the trend — it is needed as never before, and the need only grows. The reputation of the brand is confirmed by statistics: millions of shipped cubic meters of concrete, as well as the fact that every second object uses Concrete by Kovalska.

There was a great demand for the outstanding identity, not the logo only, like it was before the re-branding. The more the simple, the better — it was easy to stick to constructive design direction and use it to build easily recognizable graphic instruments. Despite the simplicity of the logo's geometric shapes soon you'll make sure how efficient it can be in constructing a bold and memorable identity.
Concrete by Kovalska
Alexander Pilipenko — The President
Serhii Pilipenko — Chief Executive Officer
Olga Pilipenko — Chief Strategy Officer
Ivan Nizhnyk — Marketing Director
Oksana Gresko — Brand Manager


TS/D Agency
Dima Tsapko — Creative Director
Roman Davydyuk — Senior Art Director
Lina Yakobchuk — Head of Design
Oksana Zmorovych — Designer
Yaroslav Cherkunov — 3D Visualizations
Serhii Shakh — Brandbook Design & Layout
Awards & Publications
2019 — Shortlist — Kyiv International Ad Festival
2019 — Best Of — Ukrainian Design Festival
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