Elf Decor is a manufacturer of decorative coatings based in Ukraine, established in 2006. They produce modern, high quality materials and resell products of world leaders in this industry. Their customers are interior designers, specialists in wall coatings and household owners that are making works on their own. Most of all Elf Decor clients value their products for its safety, resistance, easy to deal with.
For Elf Decor we had to create a remarkable visual identity system in order to differentiate the brand on a quality level. First of all we had to determine its market positioning, understand its niche and analyze competitors. We wanted to set the brand apart from generic manufacturers of coating materials, so we built the brand personality and unique tone of voice through Brand Archetypes. Also we identified main customer touchpoints and offered a design solution for each of them.