Elf Decor is one of the leaders of Ukrainian Decorative Coatings market. They reached out to us to develop new Brand Strategy
and create a new visual identity system, including graphic and packaging design in order to differentiate the brand on a quality level.
First of all we had to determine its market positioning, understand its niche and analyse competitors. We wanted to set the brand apart from generic manufacturers of coating materials, so we built the brand personality and unique tone of voice through Brand Archetypes. Then we had to define target market, study brand audience and identify customer touchpoints.