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Content Oriented Web
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Branding for premium-class Dry Cleaning Atelier based in Kyiv.
Project Dates:
Jan, 2015 → Mar, 2015
Jan, 2015 → Mar, 2015
Pastiralla
Branding, Communication, Brand Strategy, Web design
Our favourite colour is dazzling white.
Our favourite aroma is lavender.
We make the world cleaner and you — carelessly happy.
Our favourite aroma is lavender.
We make the world cleaner and you — carelessly happy.
—
What do you do after almost saying goodbye to your favourite thing? You take it to Pastiralla. Even if ketchup or ice-cream has exploded and wounded it.
Every thing will be cured.
Lavender palette aims at creating calm and soothing
impression, feeling of purity and sense of trust while bright dynamite foods add some destruction to the idealism of the purple tones. These colours are intentionally made contrasting. Actually, these dynamites symbolize stains that will be removed by Pastiralla.
Be aware of the dangerous foods!
Every thing will be cured.
Lavender palette aims at creating calm and soothing
impression, feeling of purity and sense of trust while bright dynamite foods add some destruction to the idealism of the purple tones. These colours are intentionally made contrasting. Actually, these dynamites symbolize stains that will be removed by Pastiralla.
Be aware of the dangerous foods!
Pastiralla is a modern Dry Cleaning company that suggests cleaning, repairing and restoration of clothes. Care for clothing and individual approach are the main priorities for the company.
The brand name itself is a transliteration, a word-play which means "already washed" but sounds in a somewhat Italian manner.
The logo is the name of the company where the letter A is stylised as a clothespin.
Lavender colour was chosen because of the lander fields, their exquisite, romantic and calm palette.
The brand name itself is a transliteration, a word-play which means "already washed" but sounds in a somewhat Italian manner.
The logo is the name of the company where the letter A is stylised as a clothespin.
Lavender colour was chosen because of the lander fields, their exquisite, romantic and calm palette.
Our favourite colour is dazzling white.
Our favourite aroma is lavender.
We make the world cleaner and you — carelessly happy.
Our favourite aroma is lavender.
We make the world cleaner and you — carelessly happy.
—
Concrete by Kovalska
Alexander Pilipenko — The President
Serhii Pilipenko — Chief Executive Officer
Olga Pilipenko — Chief Strategy Officer
Ivan Nizhnyk — Marketing Director
Oksana Gresko — Brand Manager
Serhii Pilipenko — Chief Executive Officer
Olga Pilipenko — Chief Strategy Officer
Ivan Nizhnyk — Marketing Director
Oksana Gresko — Brand Manager
TS/D Agency
Dima Tsapko — Creative Director
Roman Davydyuk — Senior Art Director
Lina Yakobchuk — Head of Design
Oksana Zmorovych — Designer
Yaroslav Cherkunov — 3D Visualizations
Serhii Shakh — Brandbook Design & Layout
Roman Davydyuk — Senior Art Director
Lina Yakobchuk — Head of Design
Oksana Zmorovych — Designer
Yaroslav Cherkunov — 3D Visualizations
Serhii Shakh — Brandbook Design & Layout
Awards & Publications
2019 — Shortlist — Kyiv International Ad Festival
2019 — Best Of — Ukrainian Design Festival
2019 — Best Of — Ukrainian Design Festival
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